Home / Boise State University
Beyond bold
Roles: UX & UI design, brand extension, visual design & systemization
Expanding the voice of a university known for boldness.
Boise State's motto, 'Be Bold,' sets the tone for their brand, but a digital presence needs more to stand out. We embraced and amplified their bold persona while grounding it with contrasting characteristics, adding depth and versatility to their identity.
We elevated their brand typography by using Gotham in its boldest Black weight, pairing it with the refined serif Mercury to introduce a touch of academic sophistication.
Boise State's marketing team excels in their work and needs flexible, robust content patterns to effectively communicate the university's narrative across diverse departments.
