Home / Liquid Web 1.0
Evolving the flow of hosting
Role: Design Director, brand strategy, UI/UX design & visual design
Testing the waters. The first ripple in a brand refresh journey.
We refreshed a dated brand by exploring new directions together and testing the limits first. The result is an expressive brand that seamlessly adapts across a wide range of touchpoints.
We created a clean typemark using FK Grotesk Neue, paired with vibrant, expressive gradients that we designed to morph and adapt seamlessly.
Movement, motion, and adaptability were central to the visual brand language, reflecting a dynamic identity that evolves seamlessly across different contexts, just like hosting and different technology.
We aimed to ground the brand experience in the customer’s perspective, bringing humanity and approachability to the often faceless world of hosting technology.
The clean, refined design system, combined with expressive animation, dynamic motion, and thoughtfully crafted copy, highlights Liquid Web's premium offerings and sets them apart from competitors.
By showcasing customer stories and highlighting how Liquid Web's hosting positively impacted their businesses, we helped potential customers grasp the intangible benefits of investing in premium hosting.
We increased mobile engagement and conversion rates by implementing a compelling, user-focused responsive design.
We adapted the brand's visual expression across blog, social, and paid ad channels to effectively communicate with diverse customers at different stages of their conversion journey.
