Home / Liquid Web 2.0
A revolution in brand identity
Role: Design Director, brand strategy, UI/UX design & visual design
Breaking the surface. A dynamic revolution in a brand’s identity.
We refreshed a timeworn brand by exploring fresh possibilities collaboratively, harnessing the full power of creative expression with a fluid, boundary-pushing approach.
We designed a constantly evolving and adapting logo mark that embodies the powerful transformation beneath the surface of a newly invigorated company driving innovation across its product lines.
We crafted a clean typemark with FK Grotesk Neue, complemented by a bold primary color palette and a versatile secondary palette drawn from customer imagery and curated visuals.
We aimed for the visual brand language to be deeply motion-oriented, ensuring it conveyed a sense of movement and energy even in static mediums like an eBook cover.
On digital platforms, the brand truly comes to life. Across the website, the visual language pulses with energy, reflecting the dynamic nature of an industry poised at the forefront of an AI-driven revolution.
The website redesign went far beyond aesthetics. Liquid Web's product catalog had become overly complicated, making it difficult for customers to navigate and understand.
We streamlined the product offerings and restructured the information architecture to create a seamless user experience—one that empowers customers to confidently choose the right product for their needs.
