Powering creators. A bold brand refresh for the future of hosting.
The brand refresh aimed to re-energize the company’s presence for customers while rallying both new and long-time employees around a bold vision for what the brand could become.
A clean and effective typemark crafted with Radio Grotesque, featuring a distinctive 'X' that stands alone as a striking element in tight contexts where the full logo’s impact might diminish.
A diverse color palette designed to reflect the wide spectrum of creators who rely on Nexcess hosting, serving as the foundation for a vibrant and expressive illustration style.
Expert support is a key reason customers choose Nexcess hosting, so we made it one of the central pillars of the brand experience.
We developed a clean yet striking illustration style that was easy for the team to adopt and expand upon, encouraging creativity and consistency.
"We streamlined the navigation to make the product catalog easier to browse and explore, reducing friction and enhancing the customer journey.
