Home / Little League
A grand slam platform design
Roles: Design Lead, UX/UI design, brand explanation & systemization
A design and platform worthy of a household name and national icon.
Little League’s digital presence was trapped in the past, failing to meet the needs of its diverse audience. We reimagined and rebuilt their system from the ground up, revitalizing their digital brand and creating powerful tools to expand their site and produce outstanding content.
We updated their digital brand with a modern typeface that captures an athletic spirit without feeling retro. The color palette was expanded to provide greater versatility, allowing tailored combinations for different Little League regions.
We devised tailored content patterns to handle unique audience-specific content and designed intuitive navigation to streamline content discovery.
